About Us

Having spent many years working in the corporate world, I always had a dream to break away from the 9-5 and run my own business. I had a keen interest in children’s fashion and lifestyle products and my aim was to offer customers unique children’s clothing, toys and accessories, something different from what you normally find on the High Street. The opportunity arose when my own children were grown up and Roobarb Kids started life as an online store in 2015.

With the website going from strength to strength, it was time to take a leap into the unknown and open our first shop! In April 2018 Roobarb Kids opened at Old Red Lion Court, a contemporary shopping courtyard in the beautiful Warwickshire town of Stratford-upon-Avon.

We are proud to offer customers premium brands such as Patachou, Mayoral, Emile et Rose, iDO, Petit Bateau, Hatley and Rachel Riley, alongside traditional wooden toys from Indigo Jamm and Janod. We also have a lovely range of soft toys from Doudou et Compagnie, Bonikka and Best Years. One of my favourite aspects of this business is attending trade shows to explore all the exciting new brands and I am continually adding to the range of designers we offer.

The shop has built up a loyal customer base since opening which continues to grow. We are personable and friendly and if there’s something our customers are looking for which we don’t have, we will do our best to try and find it for them! We are always happy for customers to pop in for a browse and a chat anytime. Look forward to seeing you soon!


Sue Gayle Owner of Roobarb Kids Children's Boutique
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